Expert Advice on Business Cards

A vital source of information which clients tend to overlook is a business card. 

The moment you hand over a business card to someone you are handing over your brand. Ideally, you would want to showcase your business in the best light.

You have to consider that it happens to be the oldest form of printing. It can be inked, raised and the reverse images could be pressed against the paper stock. You can describe letterpress cards as clean and crisp with bold icons. For display of spectacular typography, it is famous. Since it is a handpicked home of art a lot of time along with effort is involved in the process. Being handmade the value of the product is on the higher side.

Content

To a business card content happens to be very important. Obviously, you would want to include your contact information, but there should not be too much of it. It needs to be concise and should include your name, contact details along with your website. You can include your personal information and this boils down to your personal decision. Do not commit the folly of including social media information on the card as it would look too crowded.

Design

Another important aspect to focus on your business card is the design. It is a piece of your brand and for this reason, it should match your logo. In case if you plan to put photos on your card, the chances of updates are going to increase.

If you want your business card to stand apart from the crowd, then the design would help you to achieve that. Spending some amount extra will help you reach there. If the card is of good quality, clients are likely to form a favorable impression about the business and the brand.

Letterpress

Letterpress business cards have off late become a lot popular. From business cards to wedding invites they have made profound impacts. A strong reason for such an impression is that it has been around since 1800’s. The process began with a handset type incorporated from wood and metal. In due course the standard went on to become polymer plates. One of the unique features of letterpress business cards is that you print each color in a separate manner. All these prints are undertaken one at a time. 

Uniqueness is provided by the layered look. Once the plates are prepped to the base of the press a plate is attached. Then the rollers are inked. The quantity of ink happens to be important. If too less is provided you are going to have a messy printout and when it is too much a solid look will not be portrayed. Then the paper is rolled through. Once this process is over you are going to design color for each and every color.

You need to take note of the fact that it happens to be a tactile printing procedure. On the flip side, it is not ideal for large buckets of color and you would need to print it with a limited color palette. In addition, it works out to be an expensive way of printing.

Types of impressions

•    Embossing- between a two-sided die, you can raise the image and then press paper. No ink is transferred during the process. On the back portion of the paper, a reverse will be left behind

•    Debossing- No form of ink is transferred in this procedure. A depressed image is created where on a double-sided die, the paper is pressed.

When you are about to design a letterpress business card, keep in mind the choice of a color. The color could change and this depends on the paper stock being selected.

To conclude, turnaround time, cost along with flexibility are some of the main reasons why It is not a chosen mode of printing. As the cost of manufacturing each plate is on the higher side, the cost of printing shoots up considerably. It is a time-consuming process as a single palette can go on to print one color at a time. If you choose it, it does promise some extraordinary for sure. In the form of letter press business cards something close to perfection is achieved.