A business card is so much more than a piece of paper. It represents your business, brand, and yourself as the business owner. A beautifully designed and printed card is absolutely essential for you to be able to make a great first impression on people. This is where letterpress business cards can really come in handy for you!
Letterpress Cards – Classy and Creative
If you want to get noticed and impress people at the very first meeting, a letterpress card is your best bet. Letterpress cards are beautiful, intricately designed, and classy. They stand out from ordinary business cards and make a terrific first impression every time without fail.
Though letterpress business cards are becoming increasingly popular these days, the art of letterpress printing itself is by no means a recent phenomenon. It is a centuries-old method that has been kept alive by passionate printers – generation after generation. Letterpress used to be the original and oldest printing method, but was overtaken by the advancements in printing technology, which led to the advent of faster, easier methods like digital printing.
The resurgence of letterpress printing of late has come as good news for printing houses in Australia and elsewhere. An increasingly large number of people these days prefer letterpress cards and invitations over regular ones. The beauty of letterpress printing as it is employed today is that it combines the old school allure of letterpress with the ease of modern digital printing, which means as a customer, you get to enjoy the best of both worlds.
Letterpress Business Cards – The Choices Available
When it comes to letterpress cards, you primarily have two options – standard cards created from set templates or customized cards created specifically for your needs.
Standard Cards
Printing companies generally have a set of templates for you to choose from. Once you choose a template, the text (your personal and business details) is printed on the card. These are standard letterpress business cards that can be printed fairly quickly. They are also affordably priced when compared to their custom-made counterparts.
Custom-Made Cards
Custom-made cards are printed from scratch entirely according to your needs. You get to choose everything – right from the thickness of the card, the kind of colors to be used, the type of font to be used, the kind of artwork, images, and designs you want, and so much more.
Printing houses these days offer a remarkable variety of business cards, with each being special and unique in its own way. For instance, 3D letterpress business cards are becoming rapidly popular among professionals and business people alike these days. These cards have text and images – it could be your brand logo or company name – protruding from the card, giving it a very real, 3d-like feel.
If you want a little more variety, you could some special effects to your business card as well. Edge gilding is a very common method, wherein the edges of the card are gilded. Gold is the favorite choice as it makes the gilded edges look glossy.
Die cutting is yet another special technique that is becoming popular these days. Instead of opting for the regular shaped cards, you could choose rounded corner cards that look different from the rest. The process of die cutting also allows you to shape the card any way you want. So, you can let your creative juices flow and come up with unique designs for your business cards.
Placing the Order
Letterpress printing, in general, is a more laborious and time-consuming process than other methods of printing. So, it is always a good idea to place your order in advance. If you are in need of regular business cards, you have to choose the size of the card, the stock to be used, colors to be used, and the number of cards to be printed. Such cards could be printed in a week or two, so you can place your order accordingly.
Custom-made letterpress business cards, on the other hand, are a different story. A lot of work goes into these cards, especially if you opt for custom artwork instead of choosing from readymade templates of artwork, images, and designs. In such cases, it is a good idea to discuss with the creative designer, finalize the card design, and place the order as early as possible.
No comments:
Post a Comment