Letterpress Business Cards Combine The Classic Effect With Modern Process

Since the invention of printing by Gutenberg, letterpress has been the mainstay of printing. Nevertheless, the invention of offset printing has relegated the letterpress technique to a corner. Voluminous printing is now done in offset. This is cheaper, easier and quicker compared to letterpress. Yet, when it comes to beauty and elegance, there is nothing better than letterpress. Letterpress business cards are the ultimate in design and personality. Yes, your business card must have a personality. In fact, it must effuse your personality since it represents you. It should be designed in a way that it reflects your unique personality. You can do this with letterpress printing. 

It is not just a card; it is a tool to impress others

Letterpress printing goes beyond the appeal of mere printing. It is like inscribing something. You can get artistically designed deep impressions on your business card. Such a business card can really leave an impression on the recipient of your business card. 

Letterpress printing in the 21st century

Traditional letterpress printing has evolved into its modern form. It has undergone a metamorphosis into its modern identity while retaining the nostalgic flavor. Printing is still done by hand, yet the process as well as the material has undergone a sea change. Letterpress enthusiasts have really succeeded in preserving the essence of letterpress, yet imbibed some attributes of modern technology. This has elevated letterpress to a higher pedestal. The printed material is now more effective in communicating its purpose than ever before. The designing is now done in computer. This makes it possible to import a veritable treasure of designs to your letterpress business cards. Not only exquisite designs, but also attractive patterns, new artistic fonts, multicolour designs and unique graphics are now possible in business cards. In fact, letterpress business cards may well be one of the most sought after business cards now. 

The essence of primitive printing method is intact

There was a time when letterpress was the only printing technology. In those times, operators used to typeset the words either on metal plates or on wooden blocks. Metal typesets were used mainly in commercial printing whereas the wooden typesets were used for printing leaflets, cards etc. A typeset used to contain letters in reverse order. The raised surfaces of letters were smeared with ink and pressed over the piece of paper like a business card. The essence of letterpress Australia is intact, but you can now prepare the type cast and select new design and font. The material itself has undergone a change, but not the process of printing. The type cast is now done on photographic polymer plates and the letters on it are produced through a photographic process. Modern technology has ensured that type setting is no longer a time consuming, labor intensive process. Technology has enabled printers to print without much hassle. 

The modern touch to classic letterpress printing 

Polymer plates have replaced the wooden blocks and metal plates. Letters are imprinted on the plate through a photographic process. The designs are created in computer and imprinted on a film through a photographic process. This acts as a negative plate. With the help of UV lights, this image is transposed on the polymer plate. On further processing, raised letters appear on the plate. This is the design that you can now print on letterpress business cards. Such plates are available in various colors. However, you need a different plate for each color. 

Similarities Between Classic Letterpress And Modern Letterpress

Whether it is the classic letterpress print or the modern version of it, the striking similarity is borne by the raised alphabets and the hand printing technique. The stamping effect is clear in both. 

Differences between classic Letterpress And Modern Letterpress 

In the classic letterpress business cards, you could hardly get different effects like debossing, blind debossing etc. These prints have a unique appeal. Some people do prefer such unique prints for business cards. You could not have obtained such debossing effect in classic business cards. 

Common accessories 

Though the blocks have given way to polymer plates, designing is done on computer and metal alphabets have given way to raised letters in polymer plates, there is something which is common to both. You need a tactile paper to get the desired effect in letterpress business cards.